The Anatomy of a Top Quality Blog Post
So what should be included in a typical blog post? Let’s go with a medical metaphor. If a blog post outline were a skeleton, its structure would be comprised of ten key points. Here’s a look at each of them: A solid topic and focus keyword. Choose a blog post topic that’s somehow beneficial to your readers, then find a related keyword that’ll help anchor your topic and help both humans and search engine spiders know what your blog post is about. Compelling headlines and subheadings. It takes time to learn how to write headlines that’ll grab your readers’ attention, but it is an essential skill, because your headline is often the difference between a click or a pass. And since most site visitors scan blog posts, the same concept holds true for subheadings. Proper formatting. Depending on the type of blog post you write, what’s considered ‘proper’ formatting will vary. That said, in general, you’ll want to use subheadings (h2, h3, and so on) and incorporate bold, italics, lists, and other similar elements to provide variety within your blog posts. Meta descriptions. These are summaries that show up in search engine results; they’re also used by social media and social bookmarking websites. Yours should be no longer than 159 characters (including spaces). Meta descriptions aren’t as important in terms of SEO, but they let your readers know what to expect when they come across your page in search engines or on social media websites. Media. Every post should include at least one image, and other forms of media if possible. Videos, infographics, podcasts, and audio files enhance the reading experience and encourage social sharing. Also, not all of your site visitors will be able to read every post; some might need to listen to a podcast as they work out or commute to work. As you get to know your audience, your choice of media should become more targeted. A conclusion and call to action. Conclusions help readers digest your blog content and decide what to do next, and a call to action encourages readers to engage with your blogging community. Appropriate linking. Aside from making you look unprofessional, broken links can lead search engine crawlers to believe that your website is untrustworthy, which can cause your site rankings to plummet. WordPress plugins like Broken Links Checker can scan your website to ensure that internal and external links are working properly. Categories and tags. Aside from helping you structure blog post topics, categories communicate to search engines the core concepts written about on your blog. Similarly, tags have a broader reach and should incorporate related terms. Editing. Regardless of how many times you read your article in the visual or text editor, reading it as a WordPress preview should definitely be part of your routine. This is the best way to edit and proofread your blog post because it allows you to see the bigger picture and pick up on typos, structural problems you would have otherwise missed. Scheduling. You’re not writing something that you’ll publish straight away, right? Of course not – your editorial calendar is planned out in advance. With that in mind, once you’ve finished a post, you need to schedule it! There you have it – a reliable structure for every WordPress blog post you publish. Depending on your blog topic, audience, and business goals, you may need to make additions or otherwise alter this list. That said, if you incorporate what’s described above, you’re off to a good start. Source Credit https://www.wpexplorer.com/wordpress-blog-post-checklist/
The Absolute Beginner’s Guide to Google Analytics
SEO and content work, when at its best, provides a provably positive return-on-investment (ROI). Predicting the ROI, however, can be difficult. Some sites will try to project potential ROI for ranking in Google Search by looking at what ranking improvements mean in dollars and cents. Some businesses can actually assign monetary values to each unique new visitor they earn thanks to great tracking in analytics; others can rely less on exact metrics like the cost-per-click (CPC) value of the same organic traffic. Looking for a method of determining the ROI of your content and SEO initiatives? Read on to learn more. Two Assumptions First One way to estimate the potential value of a ranking improvement in real dollars is to project how much it might cost to acquire the same traffic with paid search. Using this type of metric brings a few assumptions into the picture when making predictions. Assumption 1: Paid Search Provides a Neutral or Positive ROI If you help a client get 500 new users per month for a particular keyword, and that keyword has a CPC of $3, you could estimate these ranking changes create $1,500 per month in value. Over the year, $18,000 of value would be created by this ranking change. Here, you’d be using the CPC for the keyword as a proxy for its value to your client. In truth, the client: This uncertainty limits how accurate you might be in predicting the value of influencing rankings for a particular keyword, but it provides a place to start and with estimations that can be helpful. Assumption 2: You Can Predict What the Click-Through Rate of Different Search Positions Might Be In order to predict how ranking increases might impact search traffic, there are a few approaches you can take. This Advanced Web Ranking study can help by providing rough guidelines for click-through rates (CTRs) at different ranking positions. There’s even data for CTRs across different industries. If you want to know what traffic increases might be if you move a client from Position 8 to Position 3 on Google Search, you can calculate this as a function like so: Source credit: searchenginejournal.com This calculation also assumes that search volume estimations are accurate, as reported by tools. If the client has reliable and detailed analytics, it may be possible to make much more informed calculations here. Search results are increasingly complicated, which presents a range of problems. Result pages are no longer a list of 10 links. Fortunately, you can isolate data to find the percentage of search results for any given domain that has results with alternative SERPs – which might include featured snippets, knowledge panels, video, local results, etc. This data can help you more accurately project final growth possibilities, even if it does mean leaving out some keywords or manually reviewing certain SERPs to adjust best-guess CTRs if ranking improvements are achieved. Despite these potential inaccuracies, collecting and analyzing this data allows you to move forward with rough calculations. If a client can provide data about revenue and traffic volume via analytics – even at a high level – it’s possible to derive ratios that help you predict by what margin your calculations might be off. Calculating the Current Value of Traffic Another way to gather similar data and develop calculations is to use a tool like SEMrush or Ahrefs. This software provides an aggregate estimation of the value of search traffic for any domain, as well as per-ranking calculations when query results are exported. This calculation is likely derived as described in the above section: Let’s look at Bankrate.com as an example. (I am not affiliated with Bankrate in any way.) If you estimate the CPC value for each keyword Bankrate.com ranks for, then multiply that by the estimated volume of organic traffic it receives for each keyword, the total value would equal around $35 million per month. Source credit: searchenginejournal.com In other words, if Bankrate.com were to pay for all its organic traffic (the same volume) in paid search, they’d need to spend $35 million per month! Setting Appropriate Goals Look at Recent Ranking Losses When engaging with a new client, your goal is to provide as much immediate value as possible. This often means looking for “low hanging fruit” or opportunities to make provably positive ROI quickly. One way to identify low hanging opportunities is to identify those keywords where ranking losses have occurred recently and to find ways to restore or break beyond previously held higher ranks. Data from SEMrush or Ahrefs can be segmented to show keywords that have lost rankings over the past month. You can extrapolate the value of these traffic losses in totality, grouped by URL, and also by individual keyword. Look for Keywords and Pages with the Largest Recent Drops If you look at the keyword rankings Bankrate.com lost in the past month, organized by those that had the largest potential revenue hit, you get this. Source credit: searchenginejournal.com Looking at this data, you see that a ranking loss from Position 1 to 2 for these keywords resulted in over $100,000 per month in losses. This could mean a million or more dollars in revenue over the course of a year. One thing to consider in the above scenario is that you’re looking quickly at rankings for individual keywords attached to individual URLs. You can take this a step further by analyzing what the net ranking losses are for pages across the domain. This can allow you to find those URLs whose ranking dips brought the largest overall potential revenue loss. It also gives you a better picture of: It’s possible that some of the largest keyword ranking losses are also happening on pages that had the highest-ranking gains (for other keywords). Your task is to find pages that used to do well across a keyword set, helping you narrow down pages/topics/content that can be made more robust to improve rankings. By then looking at what these losses mean in real dollars, you can set goals that
Why SEO Is Important to Any Business? Top 21 SEO Benefits
SEO and content work, when at its best, provides a provably positive return-on-investment (ROI). Predicting the ROI, however, can be difficult. Some sites will try to project potential ROI for ranking in Google Search by looking at what ranking improvements mean in dollars and cents. Some businesses can actually assign monetary values to each unique new visitor they earn thanks to great tracking in analytics; others can rely less on exact metrics like the cost-per-click (CPC) value of the same organic traffic. Looking for a method of determining the ROI of your content and SEO initiatives? Read on to learn more. Two Assumptions First One way to estimate the potential value of a ranking improvement in real dollars is to project how much it might cost to acquire the same traffic with paid search. Using this type of metric brings a few assumptions into the picture when making predictions. Assumption 1: Paid Search Provides a Neutral or Positive ROI If you help a client get 500 new users per month for a particular keyword, and that keyword has a CPC of $3, you could estimate these ranking changes create $1,500 per month in value. Over the year, $18,000 of value would be created by this ranking change. Here, you’d be using the CPC for the keyword as a proxy for its value to your client. In truth, the client: This uncertainty limits how accurate you might be in predicting the value of influencing rankings for a particular keyword, but it provides a place to start and with estimations that can be helpful. Assumption 2: You Can Predict What the Click-Through Rate of Different Search Positions Might Be In order to predict how ranking increases might impact search traffic, there are a few approaches you can take. This Advanced Web Ranking study can help by providing rough guidelines for click-through rates (CTRs) at different ranking positions. There’s even data for CTRs across different industries. If you want to know what traffic increases might be if you move a client from Position 8 to Position 3 on Google Search, you can calculate this as a function like so: Source credit: searchenginejournal.com This calculation also assumes that search volume estimations are accurate, as reported by tools. If the client has reliable and detailed analytics, it may be possible to make much more informed calculations here. Search results are increasingly complicated, which presents a range of problems. Result pages are no longer a list of 10 links. Fortunately, you can isolate data to find the percentage of search results for any given domain that has results with alternative SERPs – which might include featured snippets, knowledge panels, video, local results, etc. This data can help you more accurately project final growth possibilities, even if it does mean leaving out some keywords or manually reviewing certain SERPs to adjust best-guess CTRs if ranking improvements are achieved. Despite these potential inaccuracies, collecting and analyzing this data allows you to move forward with rough calculations. If a client can provide data about revenue and traffic volume via analytics – even at a high level – it’s possible to derive ratios that help you predict by what margin your calculations might be off. Calculating the Current Value of Traffic Another way to gather similar data and develop calculations is to use a tool like SEMrush or Ahrefs. This software provides an aggregate estimation of the value of search traffic for any domain, as well as per-ranking calculations when query results are exported. This calculation is likely derived as described in the above section: Let’s look at Bankrate.com as an example. (I am not affiliated with Bankrate in any way.) If you estimate the CPC value for each keyword Bankrate.com ranks for, then multiply that by the estimated volume of organic traffic it receives for each keyword, the total value would equal around $35 million per month. Source credit: searchenginejournal.com In other words, if Bankrate.com were to pay for all its organic traffic (the same volume) in paid search, they’d need to spend $35 million per month! Setting Appropriate Goals Look at Recent Ranking Losses When engaging with a new client, your goal is to provide as much immediate value as possible. This often means looking for “low hanging fruit” or opportunities to make provably positive ROI quickly. One way to identify low hanging opportunities is to identify those keywords where ranking losses have occurred recently and to find ways to restore or break beyond previously held higher ranks. Data from SEMrush or Ahrefs can be segmented to show keywords that have lost rankings over the past month. You can extrapolate the value of these traffic losses in totality, grouped by URL, and also by individual keyword. Look for Keywords and Pages with the Largest Recent Drops If you look at the keyword rankings Bankrate.com lost in the past month, organized by those that had the largest potential revenue hit, you get this. Source credit: searchenginejournal.com Looking at this data, you see that a ranking loss from Position 1 to 2 for these keywords resulted in over $100,000 per month in losses. This could mean a million or more dollars in revenue over the course of a year. One thing to consider in the above scenario is that you’re looking quickly at rankings for individual keywords attached to individual URLs. You can take this a step further by analyzing what the net ranking losses are for pages across the domain. This can allow you to find those URLs whose ranking dips brought the largest overall potential revenue loss. It also gives you a better picture of: It’s possible that some of the largest keyword ranking losses are also happening on pages that had the highest-ranking gains (for other keywords). Your task is to find pages that used to do well across a keyword set, helping you narrow down pages/topics/content that can be made more robust to improve rankings. By then looking at what these losses mean in real dollars, you can set goals that
How to Use Google Analytics: Getting Started
SEO and content work, when at its best, provides a provably positive return-on-investment (ROI). Predicting the ROI, however, can be difficult. Some sites will try to project potential ROI for ranking in Google Search by looking at what ranking improvements mean in dollars and cents. Some businesses can actually assign monetary values to each unique new visitor they earn thanks to great tracking in analytics; others can rely less on exact metrics like the cost-per-click (CPC) value of the same organic traffic. Looking for a method of determining the ROI of your content and SEO initiatives? Read on to learn more. Two Assumptions First One way to estimate the potential value of a ranking improvement in real dollars is to project how much it might cost to acquire the same traffic with paid search. Using this type of metric brings a few assumptions into the picture when making predictions. Assumption 1: Paid Search Provides a Neutral or Positive ROI If you help a client get 500 new users per month for a particular keyword, and that keyword has a CPC of $3, you could estimate these ranking changes create $1,500 per month in value. Over the year, $18,000 of value would be created by this ranking change. Here, you’d be using the CPC for the keyword as a proxy for its value to your client. In truth, the client: This uncertainty limits how accurate you might be in predicting the value of influencing rankings for a particular keyword, but it provides a place to start and with estimations that can be helpful. Assumption 2: You Can Predict What the Click-Through Rate of Different Search Positions Might Be In order to predict how ranking increases might impact search traffic, there are a few approaches you can take. This Advanced Web Ranking study can help by providing rough guidelines for click-through rates (CTRs) at different ranking positions. There’s even data for CTRs across different industries. If you want to know what traffic increases might be if you move a client from Position 8 to Position 3 on Google Search, you can calculate this as a function like so: Source credit: searchenginejournal.com This calculation also assumes that search volume estimations are accurate, as reported by tools. If the client has reliable and detailed analytics, it may be possible to make much more informed calculations here. Search results are increasingly complicated, which presents a range of problems. Result pages are no longer a list of 10 links. Fortunately, you can isolate data to find the percentage of search results for any given domain that has results with alternative SERPs – which might include featured snippets, knowledge panels, video, local results, etc. This data can help you more accurately project final growth possibilities, even if it does mean leaving out some keywords or manually reviewing certain SERPs to adjust best-guess CTRs if ranking improvements are achieved. Despite these potential inaccuracies, collecting and analyzing this data allows you to move forward with rough calculations. If a client can provide data about revenue and traffic volume via analytics – even at a high level – it’s possible to derive ratios that help you predict by what margin your calculations might be off. Calculating the Current Value of Traffic Another way to gather similar data and develop calculations is to use a tool like SEMrush or Ahrefs. This software provides an aggregate estimation of the value of search traffic for any domain, as well as per-ranking calculations when query results are exported. This calculation is likely derived as described in the above section: Let’s look at Bankrate.com as an example. (I am not affiliated with Bankrate in any way.) If you estimate the CPC value for each keyword Bankrate.com ranks for, then multiply that by the estimated volume of organic traffic it receives for each keyword, the total value would equal around $35 million per month. Source credit: searchenginejournal.com In other words, if Bankrate.com were to pay for all its organic traffic (the same volume) in paid search, they’d need to spend $35 million per month! Setting Appropriate Goals Look at Recent Ranking Losses When engaging with a new client, your goal is to provide as much immediate value as possible. This often means looking for “low hanging fruit” or opportunities to make provably positive ROI quickly. One way to identify low hanging opportunities is to identify those keywords where ranking losses have occurred recently and to find ways to restore or break beyond previously held higher ranks. Data from SEMrush or Ahrefs can be segmented to show keywords that have lost rankings over the past month. You can extrapolate the value of these traffic losses in totality, grouped by URL, and also by individual keyword. Look for Keywords and Pages with the Largest Recent Drops If you look at the keyword rankings Bankrate.com lost in the past month, organized by those that had the largest potential revenue hit, you get this. Source credit: searchenginejournal.com Looking at this data, you see that a ranking loss from Position 1 to 2 for these keywords resulted in over $100,000 per month in losses. This could mean a million or more dollars in revenue over the course of a year. One thing to consider in the above scenario is that you’re looking quickly at rankings for individual keywords attached to individual URLs. You can take this a step further by analyzing what the net ranking losses are for pages across the domain. This can allow you to find those URLs whose ranking dips brought the largest overall potential revenue loss. It also gives you a better picture of: It’s possible that some of the largest keyword ranking losses are also happening on pages that had the highest-ranking gains (for other keywords). Your task is to find pages that used to do well across a keyword set, helping you narrow down pages/topics/content that can be made more robust to improve rankings. By then looking at what these losses mean in real dollars, you can set goals that
4 Must-Have Email Marketing Automation Strategies for Your Business
SEO and content work, when at its best, provides a provably positive return-on-investment (ROI). Predicting the ROI, however, can be difficult. Some sites will try to project potential ROI for ranking in Google Search by looking at what ranking improvements mean in dollars and cents. Some businesses can actually assign monetary values to each unique new visitor they earn thanks to great tracking in analytics; others can rely less on exact metrics like the cost-per-click (CPC) value of the same organic traffic. Looking for a method of determining the ROI of your content and SEO initiatives? Read on to learn more. Two Assumptions First One way to estimate the potential value of a ranking improvement in real dollars is to project how much it might cost to acquire the same traffic with paid search. Using this type of metric brings a few assumptions into the picture when making predictions. Assumption 1: Paid Search Provides a Neutral or Positive ROI If you help a client get 500 new users per month for a particular keyword, and that keyword has a CPC of $3, you could estimate these ranking changes create $1,500 per month in value. Over the year, $18,000 of value would be created by this ranking change. Here, you’d be using the CPC for the keyword as a proxy for its value to your client. In truth, the client: This uncertainty limits how accurate you might be in predicting the value of influencing rankings for a particular keyword, but it provides a place to start and with estimations that can be helpful. Assumption 2: You Can Predict What the Click-Through Rate of Different Search Positions Might Be In order to predict how ranking increases might impact search traffic, there are a few approaches you can take. This Advanced Web Ranking study can help by providing rough guidelines for click-through rates (CTRs) at different ranking positions. There’s even data for CTRs across different industries. If you want to know what traffic increases might be if you move a client from Position 8 to Position 3 on Google Search, you can calculate this as a function like so: Source credit: searchenginejournal.com This calculation also assumes that search volume estimations are accurate, as reported by tools. If the client has reliable and detailed analytics, it may be possible to make much more informed calculations here. Search results are increasingly complicated, which presents a range of problems. Result pages are no longer a list of 10 links. Fortunately, you can isolate data to find the percentage of search results for any given domain that has results with alternative SERPs – which might include featured snippets, knowledge panels, video, local results, etc. This data can help you more accurately project final growth possibilities, even if it does mean leaving out some keywords or manually reviewing certain SERPs to adjust best-guess CTRs if ranking improvements are achieved. Despite these potential inaccuracies, collecting and analyzing this data allows you to move forward with rough calculations. If a client can provide data about revenue and traffic volume via analytics – even at a high level – it’s possible to derive ratios that help you predict by what margin your calculations might be off. Calculating the Current Value of Traffic Another way to gather similar data and develop calculations is to use a tool like SEMrush or Ahrefs. This software provides an aggregate estimation of the value of search traffic for any domain, as well as per-ranking calculations when query results are exported. This calculation is likely derived as described in the above section: Let’s look at Bankrate.com as an example. (I am not affiliated with Bankrate in any way.) If you estimate the CPC value for each keyword Bankrate.com ranks for, then multiply that by the estimated volume of organic traffic it receives for each keyword, the total value would equal around $35 million per month. Source credit: searchenginejournal.com In other words, if Bankrate.com were to pay for all its organic traffic (the same volume) in paid search, they’d need to spend $35 million per month! Setting Appropriate Goals Look at Recent Ranking Losses When engaging with a new client, your goal is to provide as much immediate value as possible. This often means looking for “low hanging fruit” or opportunities to make provably positive ROI quickly. One way to identify low hanging opportunities is to identify those keywords where ranking losses have occurred recently and to find ways to restore or break beyond previously held higher ranks. Data from SEMrush or Ahrefs can be segmented to show keywords that have lost rankings over the past month. You can extrapolate the value of these traffic losses in totality, grouped by URL, and also by individual keyword. Look for Keywords and Pages with the Largest Recent Drops If you look at the keyword rankings Bankrate.com lost in the past month, organized by those that had the largest potential revenue hit, you get this. Source credit: searchenginejournal.com Looking at this data, you see that a ranking loss from Position 1 to 2 for these keywords resulted in over $100,000 per month in losses. This could mean a million or more dollars in revenue over the course of a year. One thing to consider in the above scenario is that you’re looking quickly at rankings for individual keywords attached to individual URLs. You can take this a step further by analyzing what the net ranking losses are for pages across the domain. This can allow you to find those URLs whose ranking dips brought the largest overall potential revenue loss. It also gives you a better picture of: It’s possible that some of the largest keyword ranking losses are also happening on pages that had the highest-ranking gains (for other keywords). Your task is to find pages that used to do well across a keyword set, helping you narrow down pages/topics/content that can be made more robust to improve rankings. By then looking at what these losses mean in real dollars, you can set goals that
The ROI of Ranking in Google Search: How Organic Search Can Save You Thousands
SEO and content work, when at its best, provides a provably positive return-on-investment (ROI). Predicting the ROI, however, can be difficult. Some sites will try to project potential ROI for ranking in Google Search by looking at what ranking improvements mean in dollars and cents. Some businesses can actually assign monetary values to each unique new visitor they earn thanks to great tracking in analytics; others can rely less on exact metrics like the cost-per-click (CPC) value of the same organic traffic. Looking for a method of determining the ROI of your content and SEO initiatives? Read on to learn more. Two Assumptions First One way to estimate the potential value of a ranking improvement in real dollars is to project how much it might cost to acquire the same traffic with paid search. Using this type of metric brings a few assumptions into the picture when making predictions. Assumption 1: Paid Search Provides a Neutral or Positive ROI If you help a client get 500 new users per month for a particular keyword, and that keyword has a CPC of $3, you could estimate these ranking changes create $1,500 per month in value. Over the year, $18,000 of value would be created by this ranking change. Here, you’d be using the CPC for the keyword as a proxy for its value to your client. In truth, the client: This uncertainty limits how accurate you might be in predicting the value of influencing rankings for a particular keyword, but it provides a place to start and with estimations that can be helpful. Assumption 2: You Can Predict What the Click-Through Rate of Different Search Positions Might Be In order to predict how ranking increases might impact search traffic, there are a few approaches you can take. This Advanced Web Ranking study can help by providing rough guidelines for click-through rates (CTRs) at different ranking positions. There’s even data for CTRs across different industries. If you want to know what traffic increases might be if you move a client from Position 8 to Position 3 on Google Search, you can calculate this as a function like so: Source credit: searchenginejournal.com This calculation also assumes that search volume estimations are accurate, as reported by tools. If the client has reliable and detailed analytics, it may be possible to make much more informed calculations here. Search results are increasingly complicated, which presents a range of problems. Result pages are no longer a list of 10 links. Fortunately, you can isolate data to find the percentage of search results for any given domain that has results with alternative SERPs – which might include featured snippets, knowledge panels, video, local results, etc. This data can help you more accurately project final growth possibilities, even if it does mean leaving out some keywords or manually reviewing certain SERPs to adjust best-guess CTRs if ranking improvements are achieved. Despite these potential inaccuracies, collecting and analyzing this data allows you to move forward with rough calculations. If a client can provide data about revenue and traffic volume via analytics – even at a high level – it’s possible to derive ratios that help you predict by what margin your calculations might be off. Calculating the Current Value of Traffic Another way to gather similar data and develop calculations is to use a tool like SEMrush or Ahrefs. This software provides an aggregate estimation of the value of search traffic for any domain, as well as per-ranking calculations when query results are exported. This calculation is likely derived as described in the above section: Let’s look at Bankrate.com as an example. (I am not affiliated with Bankrate in any way.) If you estimate the CPC value for each keyword Bankrate.com ranks for, then multiply that by the estimated volume of organic traffic it receives for each keyword, the total value would equal around $35 million per month. Source credit: searchenginejournal.com In other words, if Bankrate.com were to pay for all its organic traffic (the same volume) in paid search, they’d need to spend $35 million per month! Setting Appropriate Goals Look at Recent Ranking Losses When engaging with a new client, your goal is to provide as much immediate value as possible. This often means looking for “low hanging fruit” or opportunities to make provably positive ROI quickly. One way to identify low hanging opportunities is to identify those keywords where ranking losses have occurred recently and to find ways to restore or break beyond previously held higher ranks. Data from SEMrush or Ahrefs can be segmented to show keywords that have lost rankings over the past month. You can extrapolate the value of these traffic losses in totality, grouped by URL, and also by individual keyword. Look for Keywords and Pages with the Largest Recent Drops If you look at the keyword rankings Bankrate.com lost in the past month, organized by those that had the largest potential revenue hit, you get this. Source credit: searchenginejournal.com Looking at this data, you see that a ranking loss from Position 1 to 2 for these keywords resulted in over $100,000 per month in losses. This could mean a million or more dollars in revenue over the course of a year. One thing to consider in the above scenario is that you’re looking quickly at rankings for individual keywords attached to individual URLs. You can take this a step further by analyzing what the net ranking losses are for pages across the domain. This can allow you to find those URLs whose ranking dips brought the largest overall potential revenue loss. It also gives you a better picture of: It’s possible that some of the largest keyword ranking losses are also happening on pages that had the highest-ranking gains (for other keywords). Your task is to find pages that used to do well across a keyword set, helping you narrow down pages/topics/content that can be made more robust to improve rankings. By then looking at what these losses mean in real dollars, you can set goals that
